General Tips

Scaling Up Your Sales from Ads

Have you successfully generated orders from Keyword Ads but want to get more sales? Here are some tips for you!

1. Create better sales from your existing Keyword Ads

Make your current ads work optimally for you, before you start creating new ads. 


  1. Optimise your existing Keyword Ads after running them for 2 weeks.   
  2. a. Increase bid price for keywords with good ROI and low ad ranking. 
  3. b. Set Broad Match keywords with low ROI to Exact Match.
  4. c. Click here for more optimization tips. 
  5. Improve your product's price competitiveness, image and description. Click here for more information.

2. Use Discovery Ads 

By using both Keyword Ads and Discovery Ads, you can show your products in the three sections on Shopee that receive the highest traffic (i.e. homepage, search results page and relevant product detail pages). 


  1. Set up Discovery Ads for all products already advertised using Keyword Ads.
  2. Activate your Discovery Ads in all display locations, i.e. Similar Products, You May Also Like and Daily Discover. Learn how to mass set up Discovery Ads here.

3. Advertise more products 


  1. Advertise all your best-selling, high-profit-margin and new products with both Keyword and Discovery Ads.
  2. If you are short on time, consider using Auto Selected Keywords for your Keyword Ads. Our system will help you select keywords and optimise your bid price over time. Read more here.
  3. If you are away from the laptop, you can set up more Keywords Ads and Discovery Ads via the Shopee app. 
  4. In your Shopee app's "Me" tab, tap on "My Shop" at the top left of the screen
  5. Scroll down and tap into "Shopee Ads"
  6. Click "Create Ads" on the Shopee Ads homepage

4. Use Shop Ads

If you're a Preferred Seller or Official Store, you can use Shop Ads to direct buyers to your shop page to purchase your products. 


  1. Click here for Shop Ads set up tips. 
  2. Click here for Shop Ads optimization tips.

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