How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Impression measures the number of times your ads are seen by logged-in shoppers. The higher the impression, the wider the reach of your ads to potential shoppers. For Shop Ads, this metric is also called Shop Impression.
Clicks measure the number of times logged-in shoppers click on your ads after seeing them. For Shop Ads, this metric is also called Shop Clicks.
CTR measures the percentage of times shoppers click on your ads after seeing them. For Shop Ads, this metric is also called Shop CTR.
Orders measures the number of orders placed by shoppers on the advertised product and other products from your shop within 7 days of an ad click.
Items Sold measures the total quantity of the advertised product and other products purchased from your shop within 7 days of an ad click.
GMV measures the total amount of money generated by shoppers from the purchase of the advertised product and other products from your shop within 7 days of an ad click.
Expense measures the total amount of money spent on your ads. Make sure your expense is within your advertising budget.
ROI indicates the return from your ad spend, by measuring the revenue generated by the ad from the sales of your shop's products relative to every dollar spent on your ad.
CIR measures the percentage of your ad spend relative to the revenue generated by your ad from the sales of your shop's products.
Direct Orders measures the number of orders placed on the advertised product within 7 days of an ad click. When a shopper submits an order, it may contain multiple quantities of your advertised product.
Direct Items Sold measures the total quantity of the advertised product purchased within 7 days of an ad click.
Direct GMV measures the total amount of money generated by shoppers from the purchase of the advertised product within 7 days of ad click.
Direct ROI measures the revenue generated by the ad from the sales of the advertised product relative to every dollar spent on your ad.
Direct CIR measures the percentage of your ad spend relative to the revenue generated by your ad from the sales of the advertised product.
Average Ranking refers to the average ad ranking amongst other ads for the chosen keyword in the search results page, not the average ranking amongst all search results.
If your ad ranking is 8, your ad will appear at the 8th ad position from the top of the search results page, not at the 8th search result position. A smaller number ranking means that your ad will get better placement, closer to the top of the search results. For example, ranking of 1 is better than ranking of 2, 3 and so on.
Product Impression refers to the number of times products in your shop page are seen by logged-in shoppers after clicking your Shop Ad.
For example, if a shopper clicks on your Shop Ad and scrolls down to see 10 products in your shop’s page before they exit, you will have 10 Product Impressions. A higher Product Impression indicates that shoppers explore your shop more after clicking your Shop Ad.
Product Clicks refer to the number of times the products in your shop page are clicked by logged-in shoppers after clicking your Shop Ad.
For example, if a shopper clicks on your Shop Ad, then clicks on 4 products in your shop page, you’ll get 1 Shop Click and 4 Product Clicks. As such, your Product Click count may be higher than your Shop Click count, as an interested shopper may click on multiple products after clicking once on your Shop Ad.
Product CTR measures the percentage of times shoppers click on your products upon seeing them in your shop page, after they click on your Shop Ad.
Check your ads performance via your Shopee app or by logging into Seller Center on your browser.
1. Tap on your "Me" tab
2. Tap on “My Shop” at the top left of the screen
3. Scroll down and tap on "Shopee Ads"
4. Depending on which ad type you are looking for, tap on "Keyword Ads" or "Targeting Ads
5. Tap on any product to see the product level ads performance data. You can also toggle the desired time period for the ads performance.
After logging into your Seller Centre, click "Shopee Ads" on the left navigation bar.
1. When running your ads for the first time, wait for at least 2 weeks before downloading the report to get sufficient and robust data. Minimal adjustment is advised for the first 2 weeks for new ads.
2. Check your ad performance at least once a day after 2 weeks. You can check more frequently if your ads are not performing to your expectations and optimise your ads.
3. Download and save your data regularly. The Export Data function allows you to access data up to the last 90 days.
Optimising Keyword Ads Performance
How to Use Targeting Ads Right
Optimising Shop Ads for Success
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Impression measures the number of times your ads are seen by logged-in shoppers. The higher the impression, the wider the reach of your ads to potential shoppers. For Shop Ads, this metric is also called Shop Impression.
Clicks measure the number of times logged-in shoppers click on your ads after seeing them. For Shop Ads, this metric is also called Shop Clicks.
CTR measures the percentage of times shoppers click on your ads after seeing them. For Shop Ads, this metric is also called Shop CTR.
Orders measures the number of orders placed by shoppers on the advertised product and other products from your shop within 7 days of an ad click.
Items Sold measures the total quantity of the advertised product and other products purchased from your shop within 7 days of an ad click.
GMV measures the total amount of money generated by shoppers from the purchase of the advertised product and other products from your shop within 7 days of an ad click.
Expense measures the total amount of money spent on your ads. Make sure your expense is within your advertising budget.
ROI indicates the return from your ad spend, by measuring the revenue generated by the ad from the sales of your shop's products relative to every dollar spent on your ad.
CIR measures the percentage of your ad spend relative to the revenue generated by your ad from the sales of your shop's products.
Direct Orders measures the number of orders placed on the advertised product within 7 days of an ad click. When a shopper submits an order, it may contain multiple quantities of your advertised product.
Direct Items Sold measures the total quantity of the advertised product purchased within 7 days of an ad click.
Direct GMV measures the total amount of money generated by shoppers from the purchase of the advertised product within 7 days of ad click.
Direct ROI measures the revenue generated by the ad from the sales of the advertised product relative to every dollar spent on your ad.
Direct CIR measures the percentage of your ad spend relative to the revenue generated by your ad from the sales of the advertised product.
Average Ranking refers to the average ad ranking amongst other ads for the chosen keyword in the search results page, not the average ranking amongst all search results.
If your ad ranking is 8, your ad will appear at the 8th ad position from the top of the search results page, not at the 8th search result position. A smaller number ranking means that your ad will get better placement, closer to the top of the search results. For example, ranking of 1 is better than ranking of 2, 3 and so on.
Product Impression refers to the number of times products in your shop page are seen by logged-in shoppers after clicking your Shop Ad.
For example, if a shopper clicks on your Shop Ad and scrolls down to see 10 products in your shop’s page before they exit, you will have 10 Product Impressions. A higher Product Impression indicates that shoppers explore your shop more after clicking your Shop Ad.
Product Clicks refer to the number of times the products in your shop page are clicked by logged-in shoppers after clicking your Shop Ad.
For example, if a shopper clicks on your Shop Ad, then clicks on 4 products in your shop page, you’ll get 1 Shop Click and 4 Product Clicks. As such, your Product Click count may be higher than your Shop Click count, as an interested shopper may click on multiple products after clicking once on your Shop Ad.
Product CTR measures the percentage of times shoppers click on your products upon seeing them in your shop page, after they click on your Shop Ad.
Check your ads performance via your Shopee app or by logging into Seller Center on your browser.
1. Tap on your "Me" tab
2. Tap on “My Shop” at the top left of the screen
3. Scroll down and tap on "Shopee Ads"
4. Depending on which ad type you are looking for, tap on "Keyword Ads" or "Targeting Ads
5. Tap on any product to see the product level ads performance data. You can also toggle the desired time period for the ads performance.
After logging into your Seller Centre, click "Shopee Ads" on the left navigation bar.
1. When running your ads for the first time, wait for at least 2 weeks before downloading the report to get sufficient and robust data. Minimal adjustment is advised for the first 2 weeks for new ads.
2. Check your ad performance at least once a day after 2 weeks. You can check more frequently if your ads are not performing to your expectations and optimise your ads.
3. Download and save your data regularly. The Export Data function allows you to access data up to the last 90 days.
Optimising Keyword Ads Performance
How to Use Targeting Ads Right
Optimising Shop Ads for Success
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