Terms and Conditions
Here’s everything you need to know to meet the highest standards in advertising on Shopee.
Terms & Conditions for Shopee Ads
Learn more about the Terms and Conditions of Shopee Ads, from Section 18 of Shopee's Terms of Service.
TERMS OF SERVICE
18. PAID ADVERTISING
18.1 Shopee offers keyword advertising ("Keyword Advertising") and other advertising services, including participation in flash deals ("Flash Deal Advertising") (Keyword Advertising and Flash Deal Advertising hereinafter referred to together as "Paid Advertising") on its Paid Advertising Site and other site/s on an ongoing basis. Sellers may purchase the Paid Advertising services. Shopee provides the Paid Advertising services in accordance with these Terms of Service and any explanatory materials published on this Site, the Paid Advertising Site or otherwise communicated to Sellers in writing (hereinafter referred to as the "Paid Advertising Rules"). Sellers who purchase Paid Advertising services agree to be bound by the Paid Advertising Rules. If you are not agreeable to being bound by the Paid Advertising Rules, do not buy any Paid Advertising Services.
18.2 In order to purchase Paid Advertising services, you must be an eligible Seller under the Paid Advertising Rules. At the time when you purchase and pay for the Paid Advertising services, your Account must not be suspended.
18.3 You may purchase Paid Advertising services by purchasing advertising credits on the Paid Advertising Site or other site/s ("Advertising Credits"), and fees payable for the Paid Advertising services will be deducted from the Advertising Credits by Shopee. All Advertising Credits will be subject to goods and services tax and expire after six (6) months of purchase, or such other time as determined by Shopee. Except as otherwise provided in the applicable Paid Advertising Rules, you may not cancel the order and/or request for a refund after you have purchased Advertising Credits and completed the payment process.
18.4 You may also choose to have your Advertising Credits automatically topped up via your Shopee Wallet ("Advertising Credits Top Up Feature") if your Advertising Credits balance falls below an amount set by you ("Advertising Credits Minimum Amount"). When activating the Advertising Credits Top Up Feature, you may choose the Advertising Credits Minimum Amount and the amount of top up, and you consent to the debit of your Shopee Wallet in accordance with Section 10 of these Terms of Service.
18.5 You have the option to purchase Keyword Advertising services at the time you list an item for sale or subsequently. When you purchase Keyword Advertising, you can set different budgets, keywords, marketing periods, etc. for each item in accordance with the Paid Advertising Rules. The Keyword Advertising service for each item will be activated and will expire on the respective dates set by you (the "Paid Advertising Period"). You will not be entitled to transfer the remaining Paid Advertising Period or Advertising Credits to other items if an item is sold or unlisted during the Paid Advertising Period you set for that item. The Advertising Credits will also not be refunded.
18.6 You have the option to purchase Flash Deal Advertising services during the periods nominated by Shopee. When you purchase Flash Deal Advertising services, you may nominate items to be included in a flash sale and Shopee may include such items in a flash sale at its sole and absolute discretion. Advertising Credits are not transferable to other items once used, regardless of whether the items are sold/unsold, or unlisted during the flash sale. The Advertising Credits will also not be refunded.
18.7 The goods you list on the Site must comply with all relevant laws and regulations, the Paid Advertising Rules, these Terms of Service and the Prohibited and Restricted Items Policy. You understand and agree that Shopee has the right to immediately remove any listing which violates any of the foregoing and any Paid Advertising fees that you have paid or Advertising Credits you have used in relation to any listing removed pursuant to this Section 17.7 will not be refunded. Shopee will also not be liable to compensate you for any loss whatsoever in relation to listings removed pursuant to this Section 17.7.
18.8 You understand and agree that Shopee does not warrant or guarantee any increase in viewership or sales of your items as a result of the Paid Advertising services.
18.9 You are advised to only purchase Paid Advertising services after fully considering your budget and intended advertising objectives. Except as otherwise provided in these Terms of Service or the Paid Advertising Rules, Shopee shall not be liable for any compensation or be subject to any liability (including but not limited to actual expenses and lost profits) for the results or intended results of any Paid Advertising service.
18.10 IF, NOTWITHSTANDING ANYTHING IN THESE TERMS OF SERVICE, SHOPEE IS FOUND BY A COURT OF COMPETENT JURISDICTION TO BE LIABLE (INCLUDING FOR GROSS NEGLIGENCE) IN RELATION TO ANY PAID ADVERTISING SERVICE, THEN, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ITS LIABILITY TO YOU OR TO ANY THIRD PARTY IS LIMITED TO THE AMOUNT PAID BY YOU FOR THE PAID ADVERTISING SERVICE IN QUESTION ONLY.
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