How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Shopee On-Platform Ads
General Tips
Search Ads
Product Promotion
Shop Promotion
Boost Ads
Discovery Ads
Display Ads
Live Ads
User Guide
Upcoming Changes
Shop Ads
User Guide
ProductAds
General
Shopee Off-Platform Ads
Google Ads
Facebook Ads
General Tips
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Introducing Different Ad Types in Shopee
Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below!
1. To Increase Awareness or Sales of Specific Products
Use Search Ads and Discovery Ads to advertise your products.
a) Search Ads : Show your ad on the search results page. You decide which keywords will show your ad by bidding for them.
b) Discovery Ads: Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage and in Shopee games, and You May Also Like on relevant product detail, purchase-related and order-related pages.
Use Discovery Ads together with Search Ads so you can show your products in more places within the Shopee platform. Learn more about Discovery Ads.
2. To Increase Shop Traffic and/or Brand Awareness
Use Display Ads and Shop Search Ads to advertise your shop.
a) Display Ads: Of all the ad types, Display Ads advertising will give you the most exposure. Use visually catching banners to draw mass awareness to your shop from the Homepage carousel banner, one of Shopee’s most high-traffic sections. You also have the option to either redirect your audience to your shop homepage, product detail page or campaign page.
b) Shop Search Ads: Display your shop at the top of the search results page, along with a shop voucher and products most relevant to the shopper's search term. You also have the option to customise your ad's picture and tagline. In addition, your shop will also appear within the Shopee Farm Game if you use Auto Shop Search Ads.
You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for "shampoo", so that shoppers searching for "shampoo" can see your Shop Search Ad and be directed to your shop after clicking your ad.
Note:
- In Shopee Lite APP, Discovery Ads are only displayed on the Daily Discover section on homepage and You May Also Like section on product detail pages
Last Updated: 7 February 2024
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Yes No- How to Use Ads
Introducing Different Ad Types in Shopee
Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below!
1. To Increase Awareness or Sales of Specific Products
Use Search Ads and Discovery Ads to advertise your products.
a) Search Ads : Show your ad on the search results page. You decide which keywords will show your ad by bidding for them.
b) Discovery Ads: Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage and in Shopee games, and You May Also Like on relevant product detail, purchase-related and order-related pages.
Use Discovery Ads together with Search Ads so you can show your products in more places within the Shopee platform. Learn more about Discovery Ads.
2. To Increase Shop Traffic and/or Brand Awareness
Use Display Ads and Shop Search Ads to advertise your shop.
a) Display Ads: Of all the ad types, Display Ads advertising will give you the most exposure. Use visually catching banners to draw mass awareness to your shop from the Homepage carousel banner, one of Shopee’s most high-traffic sections. You also have the option to either redirect your audience to your shop homepage, product detail page or campaign page.
b) Shop Search Ads: Display your shop at the top of the search results page, along with a shop voucher and products most relevant to the shopper's search term. You also have the option to customise your ad's picture and tagline. In addition, your shop will also appear within the Shopee Farm Game if you use Auto Shop Search Ads.
You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for "shampoo", so that shoppers searching for "shampoo" can see your Shop Search Ad and be directed to your shop after clicking your ad.
Note:
- In Shopee Lite APP, Discovery Ads are only displayed on the Daily Discover section on homepage and You May Also Like section on product detail pages
Last Updated: 7 February 2024
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